ΣΥΝΔΕΣΜΟΣ ΕΤΑΙΡΕΙΩΝ ΚΙΝΗΤΩΝ ΕΦΑΡΜΟΓΩΝ ΕΛΛΑΔΟΣ (ΣΕΚΕΕ)
       
Two-thirds of marketers do not understand the term «gamification» (10/08/2011)

Upstream and Luth research shows that smartphone users are strongly interested in viewing ads for content for their mobile device, followed by movies/entertainment, including tickets; offers from their mobile service provider; and consumer goods. Location is not an important factor in getting people to respond to mobile marketing.

internetretailing.net



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