With all the developments we’ve seen in online advertising over the years, you’d have thought that someone would have figured out how to put a halt to what must be one of the biggest issues of all: people are getting fed up with digital ads.
A new report from YouGov, commissioned by mobile marketing company Upstream and provided to TechCrunch before wider release, indicate that people basically feel like there are too many ads, and that they are too pervasive.
The situation seems to be a vicious circle. Users are engaging with ads less and less: response rates that were at an average of 7 percent in 1997 have today plummeted down to 0.1 percent for an average online ad.
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