ΣΥΝΔΕΣΜΟΣ ΕΤΑΙΡΕΙΩΝ ΚΙΝΗΤΩΝ ΕΦΑΡΜΟΓΩΝ ΕΛΛΑΔΟΣ (ΣΕΚΕΕ)
       
Mobile Users' Interests Trump Location for Ads (10/08/2011)

Upstream's Assaf Baciu describes how, despite the hype around location-based mobile advertising and offers, consumers are four times more likely to respond to a mobile ad that reflects their interests vs one that only takes into account their location.

mediapost.com



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