ComScore predicted that e-commerce sales would jump by 14% this holiday season compared to last year, to $42 billion and some numbers just out from IBM’s Benchmark service
– an ongoing measurement that covers some 500 of the largest online retailers in the U.S. — indicate that consumers are getting a head start today. Online sales, it says, are already up by 14.3% on last year, with the average order at $132.57. IBM also highlighted a particularly strong showing in mobile commerce.
As of noon Eastern time today, IBM says the number of consumers using a mobile device to visit a retailer’s site was at 26.5%, compared to 15.8% in 2011. The average number of pages viewed on a mobile device was 7.13.
Some argue that this is because mobile devices, in fact, have made the process of online shopping more socially acceptable
during a group gathering like Thanksgiving.